Seeing Is Believing: How Visual Storytelling Can Transform Your Business
Humans are extremely visual creatures.
No, like we are such visual creatures that we actually process images 60,000 times faster than text. Oh and ALSO - 90% of information sent to the brain is visual. Our brains are legitimately programmed to understand and retain images far quicker and more effectively than words. You get the picture.
So why should you care and how is visual storytelling relevant to your brand’s marketing and strategy?
The way you tell your story is oftentimes more important than your actual story. Yes. You read that correctly. Think of it like the friend who, whenever they are telling a story, always seems to butcher important details and leaves you wondering what even was the point of that story? We don’t want that for you, neither should you.
Offering a visual experience that clearly conveys the story you are trying to tell has the power to elevate the audience’s experience, making it more engaging and memorable. So do away with the lengthy essay you have about why your business is so great and start thinking visually. How can you SHOW your audience who you are, what you do, and why it matters?
5 important things to remember when telling your business’s story:
Focus on what makes you unique: What sets you apart from your competitors? Why should your clients choose you compared to a similar company?
Use visual elements: Incorporating visual elements will elevate the digital experience for your viewers.
Be authentic and transparent: This can be rare nowadays and you will be a unicorn in a field of horses.
Connect Emotionally: Make it a story that everyone can relate to and see themselves in. When your audience can emotionally connect with your journey, they’re more likely to become loyal supporters of your brand.
Be Clear and Concise: Be direct and get right to the point. These days, our attention spans are getting shorter and shorter. It's essential to communicate key information quickly and effectively and avoid being the friend mentioned above who leaves you wondering what the point of their story is.
Different methods of visual storytelling that Sunny Side Up Studios offers:
Photography: Team Headshots, Branding Photography, Portraiture, Product, Lifestyle
Videography: Commercial, Testimonials, Social-First Content
Podcasts: Full Length Video/Audio Podcasts
Event Coverage: Private events, team meet ups, live coverage
We believe everyone has a story worth telling. Schedule a free consultation with us today and let us help you share your story in a way that resonates, impacts and inspires.