Sunny Side Up was founded with one goal in mind;
To Create Great Digital-first Experiences for Great People.
Branding
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Content
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Design
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Social Media
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Branding 〰️ Content 〰️ Design 〰️ Social Media 〰️
The Creative Studio
Tackles business challenges with comprehensive end-to-end creative design solutions. We excel in brand identity, strategy, web design, and product design. We are brand-led, your brand is the foundation that everything else stands on. We design products and build websites that are functional and delightful, but most importantly, they express your essence. Guided by the fundamentals of design thinking and human-centered design, we keep our customers and end users at the heart of everything we do. Empathy, innovation, and effective collaboration are key pillars that guide us along the way.
With our white-glove approach, we handle every project with the highest level of care from our first conversation to the final delivery. We are dedicated to quality and precision, providing bespoke solutions that cater your specific needs.
The Production House
Shines at creating informational and entertaining visuals that captivate your audience and foster brand loyalty. Our expertise spans producing, scripting, styling, filming and editing both short and long-form videos, including interviews, commercials, documentaries, podcasts and lifestyle. With our mobile photography studio, we capture headshots, event coverage, branding and product photography. To ensure your content connects with your target audience, our specialized social media services optimizes content, manages platforms, engages with your community, and oversees your paid ad strategy.
Meet the Leadership Team
Founder + Creative Director
Deveney Williams
Hiya! I’m Deveney, or Dev for short if we’re cool. I am the founder of Sunny Side Up Studio.
Previously, I’ve held titles as a Visual Storyteller, Senior Social Media Strategist, Brand Designer, hype woman, lead guitarist of MidnightBlonde, left middie on my soccer team and probably a few more.
I have an adventurous spirit and eye for all things fun, colorful and striking.
I was born and raised in Boston, but spent my 20s living around the east coast (shout out S.C. & D.C.) Now, I’m back to my roots and love having a living space with a backyard so my 16-chickens and counting can lay fresh eggies. Yes, I have chicks. If you’re a good client, you might get a dozen on your way out the door.
Telling stories is my thing. I’m a people person. I get people. And I am forever fascinated by people. That’s why I feel blessed to work with stories every day and find unconventional ways to share them with the world.
I also earned a few degrees to back up the creds *clears throat* — a Master’s from Georgetown University in Journalism and my Bachelor’s in Visual Communications from the University of South Carolina. Making my superpowers understanding, empathizing, conceptualizing and producing visual candy for the eyes to consume. Nom nom nom. :D
Chief Design Officer
Ahmed Rashad
Hey there! I’m Ahmed, Chief Design Officer at Sunny Side Up Studio. My journey began in architectural Engineering, then I transitioned into the tech world 10 years ago. Since then, I've held various leadership roles in product and service design.
With over 18 years of design experience, I've led projects that bridge technology with human interaction. My passion lies in customer experience and journey management. I focus on design-led work that drives self-service tool adoption, boosts operational efficiency, increases revenue, and enhances customer loyalty.
Originally from Alexandria, Egypt, I’ve spent the last decade working at global enterprises like Wayfair and Fannie Mae. There, I led design strategy, planning, cross-functional collaboration, and AI integration, creating seamless, user-centric products and services.
Design thinking is a huge part of my ethos. I've fostered cross-functional collaboration in a customer-centered fashion to drive innovation, translating end-user needs and business objectives into clear, actionable plans.
I hold an architectural design degree, and certified in user experience design management, design-driven innovation and creative leadership from MIT, IDEO University and Nielsen Norman Group. This helped me master design and problem solving, to produce effective and delightful user-centric designs, fostering innovation, and driving business success.
When I’m off the clock, you’ll find me smashing it in a racquet game, cooking up a storm, cheering on my favorite soccer team, or geeking out to a design podcast. :)
Our Values
Making sure we align on a human level is important to us, that’s when we create our best work. Here are a few of our non-negotiables
Empathy
Discovery is a major part of our process. It drives successful outcomes. We take the time to understand your goals, challenges and vision. By listening, we create solutions that are meaningful and aligned with your core needs.
Innovation
We are constantly pushing the boundaries of creativity by exploring fresh ideas to deliver standout solutions. This is how we help brands stay ahead in an ever-evolving digital landscape and end-user needs.
Collaboration
Clear, and open communication is at the heart of our creative process. We make sure you feel heard, understood and involved every step of the way. Your vision, our mission – creating together with clarity and care.
Positivity
We bring good vibes to every collaboration, creating an enjoyable and uplifting experience for you and your business. With a positive mindset, we turn challenges into opportunities for growth and creativity.
What do we expect from our clients?
Be Kind, That’s All.
How to Set Each Other Up for Success
Tried and true way to have successful communication with one another
Communication
We’re in this together—we can’t do it alone. Clear communication is crucial. If you have a preferred way of understanding info, let us know! And let’s promise not to ghost each other. We’re easily spooked; no ghosts allowed! 👻🚫
Honesty
True respect goes both ways. We value your time and business, and are all about creating a positive flow. We want you to feel comfortable sharing your thoughts, and we’ll bring our creative expertise to the table. 🚀
Openness
Let’s embrace creativity and be open to listening to each other. Some ideas might be outside the norm, but trust us we got you. Staying open is how we will take this to the next level and win! 💥
Timeliness
Timely responses and punctuality are key to keeping the project on track and meeting deadlines. No need to text us at all hours —boundaries matter! Your insights, approvals and teamwork anchor this project. When we’re aligned, we ship on time. ⌛
With over 30 years of combined experience in creative thinking for enterprise organizations to national media houses, we've mastered the corporate in-house and lean startup landscapes. Sunny Side Up Studio takes the best from each and leaves the rest behind. Our aligned, fast, and reliable approach ensures a transparent customer experience that exceeds expectations and wows with dazzling creative excellence. And yes, we really do deliver wicked fast.
