12 Chickens and a Glass-Half-Full Attitude
Sunny Side Up is how we look at a brief: past what it is, toward what it could be. Our backyard flock started as pets, became the agency’s mascots and still keeps us stocked with eggies.
Hi, I’m Deveney. I worked in-house as a creative for ten years. Fintech, media, small agencies, cybersecurity. I tried each one to see which would fit. None of them did.
I loved the work. But in-house my brain was never used to its full capacity. Corporate bureaucracy. Timelines so long that projects never saw the light of day. Budgets so large they lost the plot of what we could actually build. So many discussions about what could be and what would be that nothing ever was.
One wayfinding poster took nine months. By revision 57 it got scratched, because it no longer applied to the building. Meanwhile I watched employers spend hundreds of thousands on work that looked like copy-and-paste graphics from a Google search.
The old way of doing business was not cutting it for me, so I bet on myself and launched Sunny Side Up.
I went full time on the agency in 2024. Since then almost everything about design and creative work has changed. One thing has not: how we get to an idea. Through human experience. Through art, culture and media, and what they tell us about how to reach a person.
The mediums keep changing as the technology does. So we keep learning, every day, and we keep asking how to be better, faster and stronger with what we have.
Everything We Do
- AI visibility and conversion scores
- AI visibility score
- AI-readable site structure
- Answer engine optimization (AEO)
- Brand and digital strategy
- Brand guidelines
- Citation engineering
- CMS build and handover
- Component libraries
- Concept, scripting and shot lists
- Content and page strategy
- Creative direction
- Design systems
- Digital asset creation
- Editing, color and sound
- Email marketing
- Entity and knowledge graph setup
- Event activations and booths
- Film and video production
- Monthly visibility reporting
- Motion graphics and animation
- Naming
- Paid social and ads
- Performance and accessibility
- Pitch deck design
- Portrait, product, event and brand photography
- Product audits
- Product strategy and MVP scoping
- Prototypes for fundraising
- Schema and structured data
- Search engine optimization (SEO)
- Social strategy and management
- Template systems
- Transcripts and video schema
- UI design for web and mobile
- User flows
- UX research and testing
- Verbal identity and voice
- Visual identity
- Visual systems
- Web design
- Web development
- YouTube content
The Team
A global collective of specialists, brought in with intent. You work with one senior lead from start to finish. They look closely at what your business needs and draw on the right people from this bench, so every person on your project is there for a reason, and you get senior-level work without paying for a full agency roster.
Get in touchThe bench: Creative Directors, AEO and SEO Specialists, Brand Strategists, Web Designers, Copywriters, Product Designers, Content Strategists, Web Developers, Brand Designers, Videographers, Marketing Strategists, Motion Designers, Paid Social Specialists, Photographers, UX Researchers, Pitch Deck Designers, Social Media Managers, Producers, UX Writers, Video Editors, Email Marketing, Illustrators, Organic Social Specialists.
How We Work
We are tastemakers
Inspired by the world, not a template stack. Our eye is fed by travel, culture, the arts, music, celebrations, friends and family.
You always get the why
Every decision comes with its reason. You see the work as it takes shape and the thinking behind each call, not a reveal at the end.
Collaboration is the method
Short loops, client in the room. Decisions get made together, so the result is one the whole team already believes in by launch.
Fast, by design
We work in sprints: scope set, the week planned, the work shipped on the date. Tight deadlines are our normal, not the exception.
Built to be found
Beautiful is the entry fee. Every site we build carries the structure people and AI both need to find it, quote it and share it.
We know bureaucracy
Ten years in corporate creative teams showed us where process stalls good work and how to cut through. The people you meet do the work.
