Acronis
Acronis is a global cyber-security and data-protection company.
They brought us on to help their internal team with social media management, refresh strategy and content creation and to run their employee advocacy program for a one-year contract.
What we did
Social Media Strategy, Management, Content Creation
Client
Acronis
01. Social Media Management
We worked with the internal team for a one year activation on content, strategy, and community engagement. Data is representative across all social platforms (LinkedIn, Facebook, Instagram, X.) We worked with teams across this global company to represent all facets of the company (HR, Foundation, Sports, Product, PR, Leadership, DEI, Data Center, Communications, Sub-Product Speciality, YouTube influencers.)
32,174,605
total impressions
20%
increase in followers
5.24%
average engagement
1,334,165
total engagement
02. Women’s History Month Campaign
We examinined what had previously been done, and what boundaries we could push forward. The request was to produce a campaign that promoted the different verticals at Acronis but tie it all back to the DEI effort of celebrating women in cyber-security.
Created polls for LinkedIn that engaged the community to test their knowledge on basic facts about women’s history month.
Designed custom illustrations of women leaders in science, math and cyber security to highlight their historical contributions.
Worked with the non-profit team to highlight a campaign in Malawi of a women who started her own business to make school uniforms. Created a blog post series + video content.
Highlighted local leaders at Acronis to show their support of women’s history month of both men and women to create sharable graphics for social.
Colaborated with HR to recgonize women leaders in each sector of the company (EMEA, APAC, AMER) and made an employee spotlight to share a micro-campaign with the company (email, social graphic, blog post.)
03. Employee Advocacy Program
We worked with the internal team for a one year activation to manage and innovate on their internal program to boost organic reach. We worked in GaggleAMP making content for LinkedIn and X.
5
Countries (DACH, Bulgaria, Japan, Singapore, AMER)
83,207,318
total impressions
4
Languages
7.8%
average engagement
+20%
YOY Growth
16
posts wrote every month, customized to each region
16
graphics art directed monthly, customized to each region
Expanded the system strategy from one country to five in first month
Launched email campaign in each region to promote the new program internally
Held monthly meetings with each regional lead to plan for the following month
Wrote copy, art directed graphics, uploaded content, and monitored content into GaggleAMP
Produced monthly reports showing progress and opportunities
Created guidelines for internal teams on copywriting, shooting with your iPhone and posting to social.
Onboared five new leads in different countries - doubled the countries to be 10 programs running
x2
doubled the countries included in the program (Italy, Israel, SA, Spain, France)
04. In-House Social Media Training
Problem
Employees ranged different background (geographically, language, age, technical knowledge) and all had a different idea of what “success” looked like on social media compared to leadership.
Soultion
Trained employees to
Optimize profile: headshot, banner images, bio, links, job copy
Overview of social media platforms updates and best practices
Post: how to create a post, different types of post, making social-fist content
Engage: Benefits of reposting, commenting, and engaging in professional circles
Start a newsletter to put their thoughts into a measurable stream
Benefits: enhanced brand presence, increased engagement, improved efficiency, cultural moral boost
05. YouTube
Conducted an audit off the current YouTube account
Problem
Found the main pain points were there were too many teams owning this product (social media was not one of them) and this resulted in many different styles of branding, copy, video and community engagement.
Solution
Conducted bi-weekly meetings with major stakeholders to align on strategy
Hired a motion graphics designer to create a unified branding experience (intro slate, auto slate, and a customer intro/outro slate for each vertical with different CTAs)
Reviewed all videos and identified a set of curated playlist to make it easier for a user to navigate
Took down outdated videos with information that was no longer relative
Created a how-to guide for engagement and community management